The Memphis Grizzlies are quietly managing two of their most promising young players — Zach Edey and Cedric Coward — with strict minutes restrictions, even though neither player is listed on the official injury report. Head coach Tuomas Iisalo, the 42-year-old Finnish tactician hired in June 2023 after leading ratiopharm Ulm in Germany, made the call on Monday, November 21, 2024, citing developmental logic over physical concern. It’s not about pain. It’s about patience. And in a season where the Grizzlies are 5-11 and clinging to the edge of playoff contention, that patience feels like a gamble.
Why Restrict Minutes When They’re Healthy?
Edey, the 7-foot-4 Canadian center drafted ninth overall in 2023, has battled nagging issues since college. His body, built for dominance in the paint, isn’t yet conditioned for the NBA’s relentless pace. "He’s dealt with a plethora of injuries," noted ClutchPoints’ David Yapkowitz on November 20, 2024. "This isn’t about holding him back — it’s about keeping him on the floor long-term." Meanwhile, Coward, the 19-year-old Duke product taken 14th in the 2024 draft, is still shaking off rookie rust. "He’s got the motor, the IQ, the shot," said Sports Illustrated’s Onsi Haider on November 21. "But his handle? Still tight. We’re not rushing him into chaos."
The numbers tell a story. The Grizzlies rank 25th in offensive rebounds (10.5 per game) and 23rd in second-chance points (13.8). Edey’s college offensive rebounding rate hovered above 15%. That’s not just improvement — that’s a transformation waiting to happen. But Iisalo can’t risk burnout. Not now. Not with Jaren Jackson Jr. underperforming, Brandon Clarke sidelined, and Ty Jerome still recovering from his own issues.
The Morant Void and the Offense That Stalls
Without
Ja Morant, the Grizzlies’ engine has sputtered. The 25-year-old star, sidelined for "a couple of weeks" with a calf strain, was more than a scorer — he was the downhill threat that pulled defenses open. Now, Memphis ranks 27th in screen assists (5.5) and 25th in screen assist points (13), per ClutchPoints. The offense feels disjointed. No rhythm. No flow. And Coward, despite his 48.6% three-point shooting when open by six feet or more in a recent win over the Sacramento Kings, is being asked to run a system that’s missing its heartbeat.
"It’s like trying to play jazz without a bassline," said one anonymous assistant coach to Sports Illustrated. "You’ve got the horns, the drums — but no foundation. That’s why we’re easing Coward in. He’s got the tools. But he can’t carry this team alone."
Golden State’s Draymond Green, no stranger to elite guards, compared Coward to "a young Kawhi Leonard" — not just for his defensive poise, but for his quiet confidence. Still, Green’s praise doesn’t change the reality: the Grizzlies need more than potential. They need production. And fast.
The Grind City Paradox
The Grizzlies built their identity on grit — the "Grind City" ethos forged by Zach Randolph and Marc Gasol. But today’s roster? No one’s ready to fill Z-Bo’s shoes. Not yet. And with Steven Adams gone, the interior defense is a sieve. "The Grind City mantra needs to be retired," wrote Yapkowitz. "It’s not a mindset anymore — it’s a memory."
Iisalo’s challenge? He’s not just coaching players. He’s coaching hope. Edey must become the low-block bully the franchise needs. Coward must become the floor general the backcourt desperately lacks. And both must do it while being held to 28-32 minutes per game, even when the game’s on the line.
The team’s five-game losing streak as of November 21 doesn’t help. Neither does the fact they’re just one game behind Portland for the final Western Conference play-in spot — while ahead of the Clippers, Mavericks, Kings, and Pelicans. The West isn’t the juggernaut it once was. This is their window. And it’s cracking.
What’s Next? The Balancing Act
Iisalo’s next move will be telling. If Edey’s minutes creep up to 35 in back-to-back games, it’ll signal confidence. If Coward starts hitting clutch threes in the final two minutes, it’ll mean the restriction is working. But if the Grizzlies lose their next three — and fall out of the play-in race — the pressure on Iisalo will become unbearable.
"We’re not trying to win tonight," Iisalo told reporters after the Kings game. "We’re trying to win in April. That’s the difference."
It’s a long-term bet on young talent. And in a league where patience is rare, it might just be the smartest play they’ve made all season.
Frequently Asked Questions
Why aren’t Edey and Coward on the injury report if they’re on minutes restrictions?
Minutes restrictions aren’t tied to injury status — they’re developmental tools. The Grizzlies are managing Edey’s physical load after past injuries and letting Coward adjust to the NBA’s speed without overwhelming him. The team’s medical staff confirms both are healthy, but the coaching staff believes controlled minutes reduce long-term risk and improve performance consistency.
How does Edey’s college rebounding translate to the NBA?
Edey pulled down over 15% of available offensive rebounds in college — far above the NBA average of 9-10%. If he reaches even 12% this season, the Grizzlies could jump from 25th to top-10 in offensive rebounding. That means 3-4 more second-chance points per game, which could turn close losses into wins. His size and timing make him uniquely suited for this role.
What’s the impact of Ja Morant’s absence on the team’s offense?
Morant’s ability to drive and draw double-teams created open looks for shooters and cutters. Without him, the Grizzlies’ screen-assist numbers have collapsed. Their offense has become stagnant, relying too much on isolation plays. Edey’s presence in the paint helps, but without a dynamic ball-handler to pull defenses, even his post-up threats are easier to contain.
Could Coward be the missing piece in the backcourt?
Coward’s shooting efficiency (48.6% on open threes) and defensive instincts suggest he could be. But he needs to tighten his handle and reduce turnovers — he’s averaging 3.8 per game. If he improves his decision-making and gains confidence in late-game situations, he could eventually replace Desmond Bane’s role as a secondary playmaker and perimeter threat.
Is this minutes restriction strategy common in the NBA?
Yes. Teams like the Celtics with Jayson Tatum in 2018 and the Warriors with Draymond Green early in his career used similar limits to protect young talent. The Raptors did it with Pascal Siakam. It’s not about injury — it’s about managing adaptation. The Grizzlies are following a proven playbook, even if the results aren’t immediate.
What happens if the Grizzlies miss the playoffs?
If Memphis falls short, Iisalo’s strategy could still be vindicated — if Edey and Coward show growth. Front offices value long-term development over short-term wins. But if the team’s record drops below .300 and fan frustration mounts, ownership may question whether the patience was worth the cost. The next 10 games will be a litmus test for both the players and the coach.
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